Being recognized on the internet

There are millions of pages available on the internet. To look for a product or person, your prospect customer may use a search engine. She will have to "tell" the search engine, what to look for by typing in search words (keywords) or phrases. As a result the search engine will present her with a couple to a couple of hundred thousand internet pages. Most likely he will only look at the first 20 to 60 results before deciding to refine his search in case nothing appealing turned up. The message is clear: Your site must be at least under the first, say 30, presented by search engines.

How do search engines select pages?

Basically they match the search words/phrases against keywords/phrases in the internet pages they index.

How do they determine keywords and phrases for a page?

There are different areas in the "code" of a web page, which are taken as source for keywords and phrases. One very visible and important one, even though you may not recognize it in everyday use, is the title of a web page. Your browser displays it in the title bar (the top blue area on windows systems) of its window. Based on the match they select pages.

How do they determine the ranking.

There are a variety of technologies available. These basically try to determine how close the theme of a selected web page fits your search. The better the fit, the higher the ranking. Determine a theme!?? Sounds difficult, but in a first order approximation you can think of this process as counting the frequency of keywords matching your search and looking at their distribution across the page. These search engine technologies have been and are abused by irresponsible web-designers. They are improving their methods constantly. It isn't as easy as taking a popular keyword and repeating it over and over on a page (eventually even in background colour). Doesn't make much for a theme anyways.

The Message

It is important to consider the keywords and phrases that characterize your company, products or services. Second you have to ask the questions, which are the keywords or phrases my prospect customer, i.e. she or he, will be typing into the search box of the engine. Another important decision is on how far you want to reach. It is primary locally, i.e. your area, province, state, or do you want to reach further?

We will consult and help you in selecting the final set of keywords you want to target. One constraint is that one may successfully target about two keywords or phrases per page. So the list of possibilities has to be rated in importance.

You may find it difficult to consider, which keywords he or she would use. But there is help available. We will be pleased to research it for your particular case. If you want to play on the internet and find it out yourself, try the link in the right column, called Wordtracker >>> 

Once the keywords are established, the page structuring of your site can begin. Your keywords and phrases will be integrated in designated pages or sections of the site, which will later be submitted to search engines. Knowing the keywords first is the easier approach on building a successful web-site!